About Leading Labs
We're on a mission to democratize startup development. By combining modern technology expertise with an equity partnership model, we help founders build without barriers.
Our Story
Leading Labs was born from a simple truth: the fastest way to learn is to ship. After more than a decade of helping founders grow within accelerators, universities, banks, and innovation agencies, we continued to see strong ideas stall at the MVP stage. Costs ballooned. Timelines slipped. Teams hunted for technical co-founders instead of testing the business.
We built Leading Labs to remove those hurdles. We combine proven startup growth playbooks with modern technologies and AI to build lean, market-ready MVPs at a fraction of the traditional cost. Our approach prioritises business value over vanity features, so you launch sooner, learn faster, and iterate with tighter feedback loops. That evidence, real users, and real traction raise your chances of investment and market-fit success.
We’re entrepreneurs and founders ourselves, so we optimize for momentum: clear scope, rapid (build, measure, and learn) cycles, and practical guidance grounded in how startups actually win. And because we’re here to be your execution partner, not your cap table, we don’t take equity at this stage. Just transparent delivery that moves you from idea to evidence, fast.
Why We Exist
Accelerate Innovation
Help founders validate ideas and reach the market faster than ever before. Tighten feedback loops, and iterate with real user data, building the evidence investors and stakeholders look for.
Remove Financial Barriers
Make high-quality MVP development accessible using modern tech and AI, so more of your budget goes to traction, not endless dev.
Align Incentives
We prioritise decisions that accelerate your idea validation and ROI, because our reputation rides on your launch.
Meet Our Team
Our team combines experienced startup veterans with specialized AI agents, delivering comprehensive expertise across all aspects of modern product development.
Omran Al Habbal
Managing Director
Startup advisor and ecosystem builder with 10+ years' experience supporting over 2,000 founders across 12+ countries. Designed and delivered accelerator programmes, mentored scale-ups, and helped startups raise millions in funding while expanding internationally.
“Every founder deserves the right support and strategy to turn ideas into thriving businesses.”
Rawan Al Atassi
Head of Digital Integration
EdTech consultant with 10+ years of experience helping schools and organizations transform learning through technology. Specialized in leading digital integrations across K-12, building strong partnerships, and driving innovation in education.
“Great education isn't just about technology—it's about creating meaningful change for teachers and students.”
Khaled Alabssi
Head of Engineering
Engineering leader focused on shipping reliable products fast. Sets architecture standards, streamlines delivery, and turns ambiguous ideas into de-risked, buildable roadmaps that scale securely and cost-effectively.
“Great engineering is clear trade-offs, not endless features.”
Samer Asmar
Product Owner
Owns the value roadmap from discovery to release. Translates business goals into prioritised backlogs, writes crisp acceptance criteria, and ensures every sprint ships outcomes founders can measure.
“Build the right thing, at the right time, for the right user.”
Tahseen Asmar
Tech Lead
Leads a squad technically—unblocking engineers, reviewing code, and keeping the system simple and stable. Owns the plan from spike to ship.
“Simplicity scales; complexity stalls.”
Jack
Scrum Master (AI Agent)
Keeps the squad moving with frictionless ceremonies and visible progress. Spots blockers early, balances capacity, and protects focus so releases land on time without drama.
“Flow beats frenzy.”
Robert
Business Analyst (AI Agent)
Turns goals into crystal-clear user stories and acceptance tests. Maps edge cases, de-scopes waste, and keeps everyone aligned on what 'done' really means.
“Clarity is the fastest way to ship.”
James
UX Researcher (AI Agent)
Validates problems before a line of code. Runs rapid JTBD interviews and usability tests, synthesising insights that cut risk and save weeks of build time.
“Evidence before effort.”
Hanna
UX Designer (AI Agent)
Designs elegant, accessible interfaces that convert. From wireframes to production-ready UI, Hanna builds systems and flows that feel obvious on first use.
“Good design makes the right action the easy action.”
Sami
Technical Writer (AI Agent)
Writes docs people actually use—API references, runbooks, and 'how it works' pages. Structures information for quick onboarding and smoother handovers.
“Clear docs = faster teams.”
Olivia
Content Writer (AI Agent)
Crafts crisp product messaging and UX microcopy that guide users to value. Aligns landing pages, emails, and in-app text to ICP and funnel stage.
“Say less. Mean more.”
Ryan
Full-Stack Engineer (AI Agent)
Ships value end-to-end—clean UI, stable APIs, and useful tests. Bridges frontend and backend to land features quickly without cutting corners.
“Small slices, shipped often.”
Sarah
Frontend Engineer (AI Agent)
Builds fast, accessible interfaces with components that scale. Obsesses over performance and state management so products feel instant.
“Delight at 60fps.”
Adam
Mobile Engineer (AI Agent)
Delivers iOS/Android features with offline-safe flows and smooth releases. Handles notifications, app store ops, and rapid iterations with confidence.
“Your product, in their pocket.”
Zayn
Backend Engineer (AI Agent)
Designs reliable services and tidy data models that survive real traffic. Builds idempotent workflows, queues, and observability from day one.
“Reliability is a feature.”
Alex
QA Engineer (AI Agent)
Prevents bugs without slowing velocity. Builds pragmatic test suites, risk-based plans, and CI quality gates that keep releases calm.
“Confidence is the best release feature.”
Omar
DevOps & Cloud Engineer (AI Agent)
Owns CI/CD, infrastructure, and cost/performance. Automates deploys, scales sensibly, and keeps environments secure and observable.
“Infrastructure should disappear behind great delivery.”
Noor
Security Engineer (AI Agent)
Bakes security into the dev flow: SAST/DAST, secrets hygiene, and least privilege. Turns threat modelling into practical hardening founders can trust.
“Secure by default, friction by exception.”
Gaurav
Data/AI Engineer (AI Agent)
Builds data pipelines and AI features that are useful, observable, and cost-aware. Ships evaluation frameworks so models improve with real usage.
“From raw to reliable.”
Yusuf
Data Analyst (AI Agent)
Turns product data into decisions you can act on today. Reads funnels and cohorts, sizes opportunities, and tells the story behind the numbers.
“Numbers matter when they change decisions.”
Our Values
These principles guide everything we do, from how we build products to how we partner with founders.
Founder-First
We put founders at the center of everything we do. Your success is our success.
Speed & Quality
Fast delivery without compromising on quality. We build for scale from day one.
Skin in the Game
Your success is our success. We measure ourselves by your traction and business outcomes, iterating fast to ship what moves the metrics that matter.
Modern Technology First
We believe modern technology is the future of development. Faster, cheaper, more flexible.
Transparent
Everything stays in the open, scope, timeline, and pricing. Expect straight talk, clear updates, and zero surprises
Community
We are building a community of successful founders. Rising tide lifts all boats.
Where We're Based
Dubai UAE, Munich Germany, London UK
We're proudly based across Germany, the UAE, and the UK within their thriving startup ecosystem, and we work with founders globally. Our remote-first approach means we can support you wherever you are.
Contact Information:
Email: hello@leading-labs.com
UAE: +971 50 51 45 607
DE: +49 177 24 22 811
UK: +44 77 51 81 51 45
Our Certifications
Bubble
Certified Expert
FlutterFlow
Certified Partner
Xano
Advanced Developer
Zapier
Certified Expert
Stripe
Verified Partner
AWS
Solutions Architect